I only played a few minutes of Grand Theft Auto before deciding that the game just wasn't for me. (Rockstar Table Tennis, on the other hand, is a hoot and a half...)
While the naysayers are screaming "Sellout" I think that this ad, which has the GTA hoodlum spreading a Coke and a smile, is exactly the kind of humor that hits gamers specifically. Money well spent by Coke, in my opinion.
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